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Why You Really Need To Master Brand Positioning
Positioning is the science behind every brand leader in every category. It’s the art of controlling consumer perceptions and ‘buying decisions’ about your brand, product or service in your favor and away from your competitors and the competition (yes, there’s a difference). It’s the most powerful strategy in any marketer’s toolkit by far. My Advanced Intensive Brand Positioning Program is uniquely created for brand owners, SEOs, consultants, marketers and agencies in every niche if you’re ready to take massive market share away from your competitors, totally dominate your category and explode your revenue. YOU REALLY WANT TO JOIN MY BRAND POSITIONING PROGRAM (details below!).
If you’re serious about taking your brand to a higher level, growing your market share, and overtaking your competitors, I’d love to share my knowledge with you and help you achieve the full revenue potential your brand is capable of. With LIVE 60-90 minute training sessions every week for 20 weeks, this is not beginner level stuff you’ve heard before.
This is a fast track to unlocking serious success for serious marketers. And while there’s a flock of branding ‘gurus’ who will teach you about logos, taglines, design, and your “USP”, it’s critical to know that ‘branding’, logos, taglines and USPs are NOT positioning; not even close. Join my 20-week Brand Positioning Program and I’ll personally teach you how to do it right, or fix what you need fast.
Marty Marion – Brand Positioning Expert
About Me: Marty Marion
With 35+ years experience as a big agency marketing and ad executive (think ‘Mad Men’), and having consulted to and directed highly successful branding, strategic planning and digital marketing for major brands in almost every niche, I have a unique expertise in brand positioning strategy that can make a huge impact on your bottom line. And I’m ready to share it now with you.
Marty Marion is a 35+ year veteran of marketing at the highest levels. Formerly a principal and senior executive of two of the world’s largest advertising and marketing agencies (think “Mad Men” in the heyday of advertising), and as executive marketing consultant on strategic planning and digital marketing for dozens of major brands, consultants and agencies, Marty originally developed The Positioning Matrix™ for private use for the benefit of his clients. Now it’s available for you and your brand, products, services, consultancy or agency. You really want this.
Marty is an admin and moderator of a number of the most significant digital marketing groups on Facebook, and is the founder and admin of the private Facebook group Master Positioning Insiders.
Get Master Positioning – Marty Marion, Only Price $79
Branding is NOT Positioning
Brand positioning is what gets customers to act in favor of your brand and away from your competitors – whether it’s a purchase, a sign-up, a trial, whatever. Brand positioning is the FOUNDATION that underlies EVERY aspect of marketing. Branding is only ONE aspect of marketing. It’s how you use every messaging touch point to COMMUNICATE and PRESENT your brand positioning to your target audience. Don’t make the mistake of thinking that clever branding, a sharp logo, or a cool tagline is enough. It isn’t. Let me teach you how to get this right.
Positioning Knocks Out Competition
The tools and tactics you use for your marketing – your words, messages, emails, web content, social posts, FB ads, your images, your headlines, your logo, your taglines… are intended to capture and convert more customers and clients. These tools are just tactics to achieve your objectives. But strategy must come before tactics. Positioning is the underlying strategy of every successful marketing program and campaign. If your positioning is off, your marketing will not be as successful as it should be. Your POSITIONING STRATEGY and COMPETITIVE DE-POSITIONING STRATEGY must come first, THEN you develop all your BRANDING elements to support and convey this positioning to your target audience. I’ll teach you everything you need to know to win.
JOIN MY 20-WEEK INTENSIVE
BRAND POSITIONING PROGRAM!
ENROLLMENT IS VERY STRICTLY LIMITED!
NEW COURSE SEMESTER STARTS THE FIRST WEEK OF OCTOBER, 2020
THE NEW INTENSIVE
BRAND POSITIONING PROGRAM
An all-new, advanced and intensive Brand Positioning Program of weekly live training sessions starts the first week of October, 2020.
This will be an accelerated and very intensive 20-week course of 60 to 90 minute LIVE TRAINING CALLS EVERY WEEK where I will go in-depth on all the essential components of brand positioning, de-positioning and competitive advantage strategy and tactics. When this program is finished you will have ALL the information and exact tactics you need to out-flank and out-rank your competitors and dominate your category decisively.
This will be a very strictly limited group to ensure maximum attention to each participant. Don’t miss this opportunity to get the most powerful training on brand positioning and competitive advantage ever offered.
STAY TUNED HERE FOR THE OFFICIAL ANNOUNCEMENT THAT ENROLLMENT IS OPEN!
YOU GET ALL THIS AND MORE:
Real Training, Not Just Teaching
In 20 weekly 60-90-minute intensive Live Positioning Training Calls I will both teach and train you to understand and to be able to implement the critical aspects of positioning and de-positioning for competitive advantage. These are no-fluff intensive training sessions where we’ll get down to the real work.
Every Live Positioning Training Call will be video and audio recorded so you can re-watch them at any time, or if you couldn’t attend any call for any reason. This enables you to go through the completed calls as often as you like, and at your own pace.
Private Email Access
You’ll get my private, client-only email address so you can email me at any time with any questions, or if you need clarification on something specific. You can also send me specific requests for topics you’d like me to cover in future calls. I can’t promise instant replies to everyone, but I will get all questions answered as quickly as possible.
Unrestricted Resource Library Access
When you are logged in as an active Brand Positioning Program member, you’ll have full access to a library of articles, white papers, case studies and a lot more that I will be adding over time. In addition, I will include papers and articles from other professionals in the fields of SEO, ads, social media, digital strategy, sales, content, and more.
Membership In My Two Private FB Mastermind Groups
All Brand Positioning Program members will get automatic approval to join my private Facebook Group – Master Positioning Insiders – where I and many other top pros post continuously about branding, brand positioning and other related topics.
In addition, you’ll also get instant approval into my private Facebook group Positioning Mastermind Members which is restricted only to active members of my Brand Positioning Programs.
Highly Discounted Private Working Call (Free for Master Level Program Members)
My private consultation calls on brand positioning and digital marketing are legendary, if I may say so myself. These are 1 to 2 hour private, live 1-on-1 Skype or Zoom screen sharing sessions where I work with you to break down your specific positioning and identify the positioning strategy you need for your specific business, brand, agency or a client.
These consultation sessions are regularly $1,500 each, but Brand Positioning Program members can book one – if you want, there is no obligation – for $750 – that’s 50% off my regular hourly consulting fee.
No ‘Guru’ Mumbo-Jumbo and No Upsells
I take each aspect of brand positioning science and de-positioning (the real home run for competitive advantage), which is often very complex, and break it down into intelligible actionable steps. I take the guesswork out of the process so it can be used by seasoned marketers as well as start-ups in every possible category and for every size business.
I’ve been teaching this and using it for 35 years privately for my clients and several of the world’s largest agencies and billion-dollar brands, and this is the first time I am making this all available. These Brand Positioning Program training calls are not sales sessions for other services and you won’t be upsold or beaten over the head to buy the next greatest thing. Ever. This is serious information and detailed guidance on how to execute it across all marketing channels (OK, we’ll have some fun too, I promise).
Get Master Positioning – Marty Marion, Only Price $79
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