Personal Branding on Social Media – Karen Leland

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Everyone—CEOs, business owners, entrepreneurs, authors, professionals, and job seekers—needs a strong personal brand.

In today’s online environment, a personal brand is more than a clever tagline, pithy elevator speech, and professional profile pic. Instead, a deeper, more developed, and consistent narrative is required across multiple social media sites.

This course shows how to authentically and powerfully present your brand online. Branding expert Karen Leland reveals the important differences between the four main social media sites— Linkedln, Facebook, Twitter, and Pinterest—and how to use them for career advancement and networking.

Topics include:

• List three benefits of promoting your brand on social media.
• Name the top four social network brands for small businesses.
• Recognize five helpful techniques for creating a profile bio.
• Recall two key points to keep in mind when creating a profile on Linkedln.
• Identify the rule of content that should be employed in tweets.
• Determine the benefits of hosting a virtual event.

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