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This course will teach you how to get publicity (PR) and press coverage for your business from podcasts, radio shows, books, industry publications, and even celebrities.
The course is interview-based. In the course I interview Bert Martinez, a veteran of the publicity space. He shares many advanced tactics for generating publicity and press coverage for your business.
The course is almost all video lectures and should take between 1-2 hours to complete. The course is split up into 17 tutorial lectures and a conclusion lecture. The 17 tutorials are from questions like how to get publicity for a business, a book, from celebrities, and much more.
As the person interviewing Bert, I can share that I learned a tremendous amount from the interview. That is why I decided to make this interview into a course. I personally found it that useful and insightful. If you are anything like me, you will be very excited to go out there and try to implement some of the strategies Bert shares during the interview for how to get press coverage and publicity.
In addition to the course lectures, you get my help and advice! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you.
Course Introduction: Watch This First To Understand What You Get From The Course
- WARM WELCOME, course introduction how to get the most out of the course (1:57)
- How to use the discussion to get my personal feedback for you and your business (1:17)
- Introduction to the course and Bert Martinez (0:51)
- Pro tip how to quickly get through this course (1:55)
Introduction and publicity fundamentals
- Definition and explanation of what is publicity (1:26)
- How publicity can help you establish yourself as an expert in your domain (2:45)
- How publicity will help your SEO and to get your site to rank in Google (3:53)
- When to hire a publicity or PR company (4:15)
- What is a publicist and how does a publicist work (1:37)
- Publicity to get branding vs. direct response marketing (3:25)
Strategies to get publicity
- How a new business can try to get publicity (4:56)
- Strategies for publicity to help businesses individuals establish their brand (9:28)
- What are press clubs And how to join press clubs (2:30)
- How to use your blog to get publicity and position yourself as an authority (3:15)
- How to align yourself with celebrities using publcity (7:04)
- How to get publicity for a book (11:00)
- Using PRWEB and PRLOG press release services (1:58)
- Tips for writing a press release (2:07)
- How to use publicity stunts to get publicity (2:12)
- How to get noteworthy guests on your show (2:15)
- Please take a second to add a review of this course or tell me how to improve it (3:26)
Actionable strategies you can start implementing today
- 10 actionable ways to get press coverage (7:50)
- NEW New service from RadioGuestList.com to get you publicity (4:02)
- NEW How to be successful in getting publicity on HARO step by step-1 (8:37)
- NEW How to be successful in getting publicity on HARO step by step-2 (7:07)
- NEW How to write good headlines that increase clickthrough (5:36)
- How to write a press release-1 (7:04)
- How to write a press release-2 (6:21)
- SEO for your press release (4:46)
- NEW How to get publicity from events (6:11)
Conclusion and further resources
- Conclusion (2:11)
- Your opinion matters to me. I want to make sure you love the course (2:18)
Get Publicity & Public Relations: Get Press Coverage Like A Pro – Alex Genadinik, Only Price $47
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