Social Media Marketing: Social CRM – Megan Adams

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While social media provides you with a wealth of information about who your customers are and what they want, determining the most effective way to harness this information can be tricky. In this course, social media strategist Megan Adams explains how to incorporate customer relationship management (CRM) analytics into your social media marketing strategy to grow your online presence and your business.

To begin, Megan explains what social CRM is and howto select and implement the best CRM platform for your organization. Next, she shows you how to develop your social CRM strategy so you can define and maintain your brand, develop social media best practices, and launch targeted and segmented marketing campaigns. She also explains how to connect with online influences who can enthusiastically and effectively spread the good word about your brand, engage with prospects, and handle challenging customer service interactions. She wraps up with how to document your processes and use customized analytics.

Topics include:

• Analyze customer behavior to increase sales.
• Compare and contrast social CRM and traditional CRM.
• Explain two important factors to consider when building your brand.
• Organize highly targeted and segmented marketing campaigns.
• Evaluate social media to find influences.
• List three tools that can be used to display company content

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